PNA seeks consulting partners for new Community Needs Assessment

PNA seeks consulting partners for new Community Needs Assessment
By mattc


Phinney Neighborhood Association (PNA) seeks to identify a short list of qualified consultants or firms to design and conduct a Community Needs Assessment (CNA) during the first quarter of 2022. The CNA findings will inform our long range strategic plan aimed at aligning PNA’s site usage and activities with the changing needs of the surrounding community, as well as PNA’s own vision and values.

PNA’s CNA/Strategic Planning initiative arises from multiple factors:

  • Sunsetting of PNA’s existing strategic priority statement (2019-2021);
  • The recent transfer of ownership of the Greenwood Senior Center building from the City of Seattle to PNA;
  • A sense of urgency around community wellbeing, social and racial justice, and the climate crisis;
  • Recognition that “we don’t know what we don’t know.”

The PNA is seeking a Consultant to work collaboratively with and facilitate PNA staff and volunteers to better understand the needs, existing solutions, and potential within both PNA’s membership and the larger community, and to discern how PNA can best respond in line with its vision and values.

PNA Background

Founded in 1981, PNA’s mission is to build, engage and support our diverse community through programs, services and activities that connect neighbors and foster civic engagement.

PNA’s current activities include public events, preschool and childcare programs, classes and activities, space rentals, a hot meal program, and senior services including a suite of memory-loss programs and a thriving Village enabling seniors to age in place.

PNA serves approximately 20,000 community members per year with 80 staff and 1,500 volunteers, with an annual operating budget of $3.5M.

PNA’s vision is to turn strangers into neighbors and neighbors into a supportive and caring community.

PNA’s values are inclusivity, belonging, responsiveness, and intentional engagement.

Draft Project Timeline

December 3, 2021-January 31, 2022:

  • Receive statements of interest and qualifications from Seattle-area Consultants
  • Interview those identified as most likely to meet the PNA’s needs
  • Select a small number (1-3) of Consultants to develop proposals from conducting the CNA, including approach, deliverables, schedule, and budget
  • Selection and contracting of Consultant

February 1-June 30, 2022: Conduct project

How to Respond

Statements of qualifications (5 pages maximum) are due in electronic form by 5 pm PST on Friday, December 3, and should include:

  1. Consultant’s qualifications and expertise, and capacity to conduct a CNA
  2. Summary review of comparable projects undertaken by Consultant in the past five years (3 pages maximum.)
    a. Examples listed should include the name, title, and email address of a client contact whom PNA may contact.

Consultant may include an optional cover letter of 1 page expressing interest in this project and providing any additional information deemed useful.

Selection Criteria

Successful statements of qualifications will be for Consultants who

  • Have recent experience conducting CNAs for non-profit or local government organizations
  • Demonstrate alignment with PNA’s values and purposes
  • Maintain a physical presence in King, Pierce, Snohomish, or Kitsap County


The selected Consultant will work with PNA staff and volunteers to design the scope of the CNA process and identify project deliverables. However, PNA’s current expectation is that the final deliverables will at a minimum consist of a summary presentation and full narrative report including but not limited to:

  • Analysis of community growth and demographics and impact of recent multi-family residential development in neighborhood
  • Catalogue of existing PNA programs and resources
  • Survey of community members and PNA programs users to understand needs
  • Results of interviews with community partners and agencies to learn about gaps in services
  • Recommendations regarding prioritized PNA actions to help fill in service gaps

Please direct any questions, and completed statements of qualifications, to PNA Executive Director Christi Beckley, [email protected]

Thank you for your interest in helping PNA shape its future.