Winter Festival Application

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PhinneyWood Winter Festival
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About the Application Process

Apply to be part of the PhinneyWood Winter Festival, hosted by the Phinney Neighborhood Association (PNA). We invite artists and makers to apply for this well-established, juried holiday market that celebrates creativity, community, and handmade work.

Now entering its 46th year, the PhinneyWood Winter Festival is a beloved Seattle tradition, welcoming thousands of attendees over the weekend and drawing a highly engaged audience of holiday shoppers who value thoughtful, locally made goods.

Friday night is a Preview Night, a ticketed, limited-capacity evening that offers a more relaxed shopping experience and meaningful one-on-one engagement with customers.

 Event Times

  • Festival Dates:
    • Preview Night – Fri, Dec 4 | 5-8pm
    • General Entry – Sat & Sun, Dec 5 & 6 | 10am–5pm
  • Vendor Load-In: Fri, Dec 4th – all vendors | 12pm-4:30pm

Artist Marketplace (Booth Vendor) Timeline

  • Applications Open: May 1st, 2026
  • Applications Close: August 9th, 2026
  • Notifications Sent to Artists: September 1st, 2026

Juried Art Show (Fine Art Exhibition) Timeline

Artist Marketplace (coming June 1st)
Performer Application
Food Truck Application

Artist Marketplace Application Overview 2026

The Winter Festival maintains its tradition as a juried show for booth vendors. Our jury will assess your website, social media, and Etsy site(s) to determine acceptance. However, if you don’t possess a website or it lacks current or seasonal merchandise, you may provide a link to a google dropbox with up to 5 photos of your work for the jury’s consideration. Kindly refrain from uploading photos if your products are already showcased on your website.

Application Fee

A non-refundable fee of $25

Booth Fees

There will be a limited number of each size booth, your requests will be strongly considered but cannot be guaranteed.

  • Small $375 (6′ wide x 5′ deep)
  • Large $470 (8′ wide x 5′ deep)
  • Outside Space $300 (10′ x 10′, vendor must provide own tent/canopy)

Extra Fees

  • Table Rental: 5′ x 30″ – $15 (one size only) – note: smaller size than in previous years.
  • Temporary Business License: In compliance with the City of Seattle regulations, participants must hold a valid City of Seattle Business License or obtain a temporary license. If you possess a City of Seattle Business License (a 7-digit number), please have it ready for inclusion in the application. For those requiring a temporary license, an additional fee of $10 per day ($30 total) will be necessary, in addition to the booth fee, upon acceptance.

Cancellations

If you are accepted and you cancel before Nov. 1, you will receive a 50 percent booth refund. After Nov. 1, you will receive a 50 percent refund only if your booth space can be filled.

Emerging Artist Booth Scholarship

The PNA is committed to supporting emerging artists and increasing representation in our artist community. To help reduce barriers to participation, we offer Emerging Artist Booth Scholarships that provide discounted booth fees for a limited number of artists.
Who is Eligible
This scholarship prioritizes artists who may face barriers to accessing traditional markets, including:
  • Emerging Artists who are early in their creative careers and looking to gain experience selling at large festivals.
  • BIPOC Artists (Black, Indigenous, and People of Color). We are committed to promoting diversity and inclusivity within our artist community.
Scholarship Levels
Applicants may request the level of support that would make participation possible for them:
  • 25% Booth Fee Discount
  • 50% Booth Fee Discount
  • 75% Booth Fee Discount

These tiers are intended as a guide to help us understand the level of support that would make participation possible for you. Scholarship awards will depend on the overall program budget and the number of vendors at the event. While we aim to provide meaningful support, we may not always be able to offer the exact level requested.

Application Requirement
Applicants will be asked to briefly describe how this scholarship would support their growth as an artist.
You may wish to include:
  • Your artistic journey
  • Challenges you have faced in building your creative practice
  • How participating in the PhinneyWood Winter Festival would support your development and visibility
Scholarship Intent
The goal of this scholarship is to serve as a stepping stone for artists building their creative businesses. To allow new artists access to this opportunity, recipients may receive the scholarship for a maximum of three years.

Juried Art Show Application Overview 2026

Beyond the Weekend: A Longer Exhibition Experience: This special exhibition runs from Thursday, November 19 through Thursday, January 14, with a featured highlight during the PhinneyWood Winter Festival, which welcomes over 6,000 visitors across the weekend. New this year, the exhibition will extend beyond the festival dates, remaining on view for the full duration. Artwork will be available for purchase throughout, with buyers picking up pieces after January 14.

The Juried Art Show takes place in the Piano Nobile Exhibition Space on the second floor of the Brick Building at the Phinney Center. This popular addition brought vibrant energy to the festival last year, drawing steady crowds—especially with art workshops happening in the adjacent studio space.

Many participating artists volunteered to help staff the exhibition, creating a welcoming, engaging environment that added something truly special to the overall experience. This year’s show will feature approximately 30 artworks, professionally displayed with track lighting. Sales will be facilitated through QR codes on exhibition labels, directing buyers to a website for easy purchasing.

Artwork Requirements:

  • Eligibility and Preferences: The exhibition is open to local Seattle artists, with a preference for local, emerging, and BIPOC artists. All artwork must be at least 16” x 16” and must be for sale. For smaller work, we encourage you to consider applying for a vendor marketplace booth.
  • Key Dates:
    • Dropoff: Thursday 12 November
    • Pickup: Thursday 14 January

Sold Artwork

Buyers can pick up artwork when the exhibition ends, after Thursday 14 January, 2027.

Commission

There is a 50% commission to the artist and 50% to the PNA. The PNA will handle all payment processing, and arranging artwork pickup with the buyers.

Artist Reception

Celebrate the launch of the exhibition with us on the evening of Thursday, November 19. We’ll be hosting a special evening to bring the artists together around the work.

Frequently Asked Questions

What type of crafts do you accept in the marketplace?

This market features handmade/locally designed products. We are dedicated to promoting the artistry and skill of local artisans, and therefore, only items created/designed by hand are eligible for application. While we emphasize local design, we understand that artisans may face logistical or resource challenges in production. Therefore, we allow items to be made elsewhere, as long as the design and concept originate locally. The core artistic vision should remain connected to our community.

How is the jury conducted?

Our jury panel is composed of a diverse group that includes past event attendees and members of the PhinneyWood community. When evaluating applications, we carefully consider the craft’s uniqueness, price range, quality, and its appropriateness to our event. While we acknowledge the value of PNA membership and past participation, it is important to note that previous involvement does not guarantee acceptance. Each year, a new jury is formed, ensuring impartiality and eliminating any preconceived notions about a vendor’s past performance. We want to emphasize that the Winter Festival attracts an increasing number of talented vendors annually. Every craft possesses its own beauty and uniqueness. However, due to the limited availability of spaces, the decision-making process becomes challenging, and unfortunately, we are unable to accept all vendors who apply.

Are there limits on categories?

Yes. To provide balance and variety, there will be limits in specific categories. Jewelry especially is a very competitive category. It is worth the effort to make sure there are good photos of your work on your sites. They are the only thing that jurors will see. Do not assume jurors will know your work as a past vendor. The most successful vendors offer related items at a range of prices, including some below $25.

Alternate list

Vendors have been known to drop out as late as the week of the event. In the event that you are placed on the alternate list, please let us know if you would like to be notified in the case of a last-minute booth opening.

Business License and taxes for vendors?

A Seattle (not Washington) business license is required to participate in the Winter Festival. If you do not have a Seattle business license you may obtain a temporary one through the PNA for $10 per day ($30 total for the event). If needed, this will be added to your booth fee if accepted. If you have a Seattle business license, you will be asked to enter the number in the application process. Vendors are responsible for handling all business taxes.

Equity and Inclusion Statement

At the PNA, we are committed to fostering an inclusive and equitable space for all vendors. We believe that diversity is our strength, and we celebrate the richness of our community’s cultures, backgrounds, and perspectives. We strive to create an environment where everyone feels welcomed, respected, and valued.

We welcome applications from vendors of all races, ethnicities, genders, sexual orientations, religions, abilities, and backgrounds. Our selection process prioritizes diversity and inclusivity, and we encourage vendors from underrepresented communities to apply. We seek to create a marketplace that reflects the vibrant tapestry of our local community.

Booth Scholarship Application FAQ

What is the deadline for scholarship applications?

This is the same as the application deadline.

When will I find out if I have been awarded the scholarship?

We will notify you at the same time acceptances are sent out.

Can I apply if I have received a scholarship from a different event before?

Yes, previous scholarship recipients from other events are welcome to apply, provided they meet the eligibility criteria.

Who can I contact if I have more questions?

If you have any further questions, please contact Terri Price gro.r1775069680etnec1775069680yenni1775069680hp@pi1775069680rret1775069680, and we will be happy to assist you.

What are the expected attendance numbers?

You can expect ~6,000 visitors over the weekend.

Vendor Feedback 2025

What Vendors Say 

  • “So impressed with the volunteer team who took care of a fellow artist’s booth during a family emergency. It showed a great deal of care, compassion, and commitment to the artist community.”

  • “I love the Phinney Winter Festival. The community really shows up to support local makers. Watching neighbors bump into each other and chat adds to the friendly, festive atmosphere.”

  • “This event is always the highlight of my year! It brings me so much joy. I love seeing the same people year after year—it means everything.”

  • Scholarship Vendor: “Being a scholarship booth recipient made the experience especially meaningful. From clear communication to smooth setup and load-out, the event was incredibly well run. I left feeling grateful, encouraged, and excited about future opportunities.”

  • “My experience as a first-time vendor reflected all the wonderful things I’d heard about the festival.”

  • “This is one of our favorite shows to be in as a vendor—we look forward to it every year!”

  • “It’s always a great experience—well organized, well attended, and full of holiday energy. I especially love sharing new designs with returning customers.”

  • “A lovely holiday market filled with curated handmade finds for shoppers seeking special gifts.”

  • “The atmosphere is always joyful and celebratory. Staff, volunteers, vendors, and customers all have such good will—it’s what the holidays should be.”

  • “This was the best show I’ve ever done—not just revenue-wise, but for atmosphere and festive energy. We’ll definitely be back.”

  • “I absolutely love being part of the PhinneyWood Winter Festival. The festival has a wonderful community feeling—it’s always fun to watch neighbors bump into each other, and it’s a very friendly crowd.”
  • “The load-in process was so smooth! I didn’t feel rushed at all, and the volunteers were so helpful.” 
  • “Foot traffic was amazing, and I exceeded my sales expectations! I had loyal customers returning year after year.” 
  • “The sale has a coziness that I feel is missing from a lot of modern craft sales. It just has a good feel.” 
  • “The PhinneyWood Winter Festival is one of my absolute favorite events to participate in as a vendor. It’s well-organized, well-attended, and the shoppers are so supportive.” 
  • “The great organization and signage. Probably the best organized show I’ve ever done. I also really appreciated the sandwiches at the bake sale.” 
  • “The community vibes here are hard to beat. Shoppers were so wonderful & curious. I definitely will apply next year. Loved the experience!” 

Vendor Sales Data 2025

This data was collected from our post event vendor survey:

Event Highlights 

Sales Performance (Top-Selling Price Points)

  • $50–$100: Strongest sales overall; jewelry, original art, handcrafted gifts, and statement home goods performed especially well

  • $25–$50: Consistent sales of mugs, candles, small original artworks, kitchen and home goods

  • Under $25: High-volume items such as ornaments, soaps, greeting cards, stocking stuffers, and small giftables

Preview Night Impact
Preview Night was widely seen as a successful addition. Many vendors reported strong early sales, with several meeting or exceeding their booth fee before the weekend began. The calmer shopping environment encouraged longer conversations, intentional purchasing, and return visits later in the weekend. Vendors also valued the extended Friday setup window, which reduced stress and improved readiness.

Marketing & Attendance
Festival marketing was rated as highly effective, with vendors noting strong attendance, steady foot traffic, and shoppers arriving ready to buy. Vendors appreciated the quality of promotional materials, social media assets, and large-scale advertising, and reported a healthy mix of repeat customers and first-time attendees.

Atmosphere & Vendor Experience
The festival atmosphere was consistently described as warm, festive, and community-oriented. Live music, food offerings, and the ability for attendees to shop with a drink enhanced the experience. Volunteer support—particularly booth sitters and setup assistance—was highlighted as a major strength that allowed vendors to focus on sales and customer engagement.

Scholarship Vendor Feedback

Spir Candle Company:
Participating in the Winter Festival was an incredible experience for our organization. Thanks to the scholarship, we were able to show up fully without the financial barrier that often limits access for small, mission-driven teams like ours. The weekend became our biggest market of the year, with over $6,000 in candle sales, but just as meaningful was the chance to share our story and connect with so many people who were genuinely curious about our work and our products.
The care, professionalism, and intentionality of the event were felt at every level—from the way vendors were supported to the way the community engaged. The scholarship didn’t just cover a booth fee; it created opportunity, visibility, and momentum that will directly support the young men we employ and mentor. As an aside, they also did a wonderful job making our guys feel welcome and cared for. A big deal to us. We LOVED being a part of the Winter Festival and are so grateful. 
Linden Park Wizz:
Vending at Phinney Center’s winter market has helped me expand my customer base, which is so important for a food business. I depend on new and repeat customers. But as everyone knows, costs have increased so must since Covid. With costs higher, I wanted to improve my branding with hopes of expanding my customer base.
I was thankful for the scholarship that comped my booth fees. I was able to apply that savings towards new tables and shelves to improve my market appearance. I got so many more people approaching my table, as the goods were better accessible. And more sales! Some market customers have since ordered custom cakes for upcoming celebrations. 
Tamia Cakes:
I am deeply grateful for the scholarship I received from the PNA for this year’s Winter Festival. It helped me to fully participate in the event and focus on developing my skills without financial stress and also it made me feel supported and encouraged in my artistic journey as a small business owner.
Engaging with a diverse community helped me to connect with others, building deeper connections and showcase my work.
Thank you all for this opportunity, it was a great experience.
Dot & Dimensions:
The PhinneyWood Winter Festival really is a standout event. Being a scholarship booth recipient made the experience especially meaningful for me, and I felt genuinely supported by the organizers from the very beginning.
The show was incredibly well run, from clear communication to a smooth setup and load-out. The volunteers were wonderful and kind, and there was a great sense of community among the vendors. Best of all, Seattle truly showed up with so much enthusiasm and love for handmade work! I had a great show and, just as importantly, made connections that I’m excited about and expect will lead to more opportunities in the months ahead. I left feeling grateful and encouraged to have been part of such a fun, successful, and welcoming event.

Contact Us

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For any further inquiries or questions, please contact us at gro.r1775069680etnec1775069680yenni1775069680hp@pi1775069680rret1775069680. We look forward to reviewing your applications and welcoming you to the Winter Festival at the PNA!